Freddie Hong is an architect and computational artist based in London, UK.  Originally from South Korea, Freddie earned his bachelor’s degree in Architecture at the Bartlett School of Architecture UCL, and his master’s degree in Computational Art at the Goldsmiths University of London.

Currently Freddie is a PhD candidate at Dyson School of Design Engineering, Imperial College London under EPSRC doctoral studentship.

Being interested in spatial perception and human-material relationships in digital technology, Freddie’s works seeks to form a unique dialogue between the digital and physical world. Through tangible experiences of data, his objects and installations encourage people to interact with digital information, and challenge how technology-enabled objects mould physical perceptions and relationships with the built environment.

In his graduating year, Freddie was awarded the Bartlett Making Building Prize for having the most innovative building project of the year (2016). His work at Goldsmiths University has also been featured by the Fast Company (2017). As part of Asif Khan Studio Freddie has worked on internationally renowned projects such as Hyundai Pavilion at Pyeong Chang Winter Olympics and Dubai Expo 2020. Prior to joining Asif Khan Studio, Freddie interned at the Carlo Ratti Associati in Turin, where he worked in a team of interaction designers on projects that revolved around the themes of sense and response.

Freddie is also a regular guest critic at architecture schools, including the Bartlett School of Architecture and the University of Greenwich.

In his personal life, Freddie is a big fan of late-night weekend experimentation, and loves climbing in his spare time.

Please feel free to drop a message for any queries, or to explore opportunities to collaborate on a project!