Freddie Hong is a Korean born designer who lives and works in  London. Being interested in how present-day digital technology and manufacturing industry dictates our relationship with the built environment, he explores the ambiguous boundary of authorship and control in our relationship with machine and data through interactive installations. Freddie works across the field of architecture, design and engineering. Freddie is currently a PhD candidate at Dyson School of Design Engineering, Imperial College London.

Freddie earned his bachelor’s degree in Architecture at the Bartlett School of Architecture UCL, and his master’s degree in Computational Art at the Goldsmiths University of London. In his graduating year, Freddie was awarded the Bartlett Making Building Prize for having the most innovative building project of the year (2016). His work at Goldsmiths University has also been featured by the Fast Company (2017). Prior to joining Asif Khan Studio, Freddie interned at the Carlo Ratti Associati in Turin, where he worked in a team of interaction designers on projects that revolved around the themes of sense and response. At Asif Khan Studio, Freddie was in a team designing Hyundai Pavilion, and Dubai Expo 2020. Freddie also served as on-site supervisor for Hyundai Pavilion at PyeongChang Olympic throughout the entire construction period. 

Freddie has also collaborated with various artists in London helping to design and incorporate interactive elements into sculpture and art. Freddie has also been invited as guest critic at various architecture schools, including the Bartlett School of Architecture and the University of Greenwich and Imperial College London.


Diffusion, Audio-visual installation, Sinchon Theatre, Seoul, South Korea (Jan 2021)

Bonner Road, Sound installation, Sinchon Theatre, Seoul, South Korea (July 2020)

Fringe Arts Bath, Bath Open Art Prize, 44AD Artspace, Bath, UK (June 2019)

Generative Chronicles, Expressive 2019, Casa Paganini, University of Genoa, Genoa (May 2019)

(Anti) Voice loop, St. James Hatcham, Goldsmiths, University of London, UK (March 2019)

‘Butterfly Effect, voices of Korean artists, OXO bargehouse, London, UK (May 2018)


Hong, Freddie. ‘Thermoformed Circuit Board (TCB)’, ACM CHI 2021 (May 2021), DOI: 10.1145/3411764.3445469, (To appear in the proceeding)

Hong, Freddie Taewoo.‘Surface’, ACM Interactions – Demo hour, volume 27, 2, 2020 (March 2020)

Hong, Freddie Taewoo. ‘SURFACE: Xbox Controlled Hot-wire Foam Cutter‘. In: ACM/EG Expressive Symposium – Posters, Demos, and Artworks. Genoa, Italy (May 2019)


V&A Blog, ‘Pandemic Objects: The Door Handles’, (May 2020)

Fast Company, ‘3D print your own hands-free door handles’, (July 2020)

Dezeen, ‘handsfreearchitecture’, (April 2020)

Murze Arts Magazine, ‘Boolean’, Issue 5 (April 2019)

Fast Company, ‘To Interact With This Interface, Just Smile’ (March 2017)